Serviceplan is closely connected to art. Art means expressing creativity and imagination – qualities required in our sector and at our offices on a daily basis, without which finding new ideas and creating innovative communication simply would not be possible. The genres stimulate one another and their borders are fluid and changeable – works by Andy Warhol and Charles Wilp are ideal examples of this.
Every day, employees and visitors can view a collection of abstract art from 1948 onwards in the "Haus der Kommunikation". In July 2008, Dr Peter Haller brought the "Art & Advertising" series of events into being, presenting works by creative professionals who had made their name not only in advertising but also in fine art. This kicked off with the photographic artist Hubertus Hamm.
A bright spot is also created in the darkness of the cold season by our Internet art façade in Munich (photo above): every winter since 2002, a total of 76 colour fields in diverse colours have lit up an impressive surface of 63 square metres on a daily basis.
The artist Tim Otto Roth depicted distant galaxies and secrets of the universe and was awarded the International Media Art Prize 2004. After winter 2006, when every mobile phone user was able to become a media artist and control the 70 cm x 90 cm panels by SMS, the 2008 art façade could even be controlled by any computer in the world: art-loving and experimental Internet users were able to use their browser to access the façade light control and create their own light show.
In spring 2009, Serviceplan showed how fluidly art and advertising merge as part of the "VisualLeader" exhibition at the Hamburg Deichtorhallen: in the suspended art installation "Pro/Contra" ("For/Against"), which covered some ten square metres, 144 balls were hung apparently at random. Viewers were able to see different terms from only two marked sites: "Pro" ("for") was at the first location and "Contra" ("against") at the other. Viewing things from different perspectives, dealing with both sides of the coin, critically reflecting what happened from a different angle – these were the intentions of the visually impressive installation which has since been awarded a number of prizes. Photos of "Pro/Contra" and a making-of feature can be found here.