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THE IDEA

For presentation of renovated BMW Х5 the appropriate kind of brutal location was chosen- stadium "Drujba" in Lujniki. Considering bold temper of the car, the scope of presentation was not less daring.  Dynamic video series, created with SilaSveta team, gave the feeling of excitement and BMW driving pleasure. 

Louder's concept assumed total construction of 3500 sq m with sublime video-mapping and 3-axes projection, which demonstrated 1500 sq m. The stadium was decorated fully, even bleachers were replaced. Preparation took 72 hours, including total projection on 10-metres height constructed walls and floor, screens of which maintained easily the weight of 5 charged cars, dancing in unison.

Info

Client
BMW

Branch
Cars

Category
Event marketing

Contact person

Danilo Lange

Danilo Lange
General manager

+7. 495. 644 29 24

E-Mail: d.lange@serviceplan.com