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Maserati Levante

Idea

The Russian premiere of the first crossover of the legendary Maserati gathered very special guests and friends of Louder. The presentation took place at a venue with a total area of more than 3,000 m2. Colossal constructions and massive scenic elements accentuated the atmospheric areas of Maserati partner companies: Jura, Martini, Zegna, Pirelli, Samsung, Bulgari.

To support the premiere format, the evening culminated in a screening of a real film about the long-awaited SUV model that was amplified by surround sound technology and light show elements.

Giulio Pastore, General Manager of Maserati Europe, had arrived in the Russian capital to tell the guests about the advantages of the new Levante model. Another honoured guest at the event was Minister-Counsellor of the Embassy of the Italian Republic in Moscow Michele Tommasi. The event was co-hosted by the fascinating Sophico Shevardnadze. Background music and mood were provided by none other than Denis Simachev.

Info

Client
Maserati Italy

Branch
Cars

Category
Event marketing