Late in 2014 the Louder team became a partner to the joint program by SIBUR (a Russian gas processing and petrochemicals company) and NBA, aimed at promoting basketball and athletics in Russia.
In 2015, as part of the project, sport gyms were renovated in four Russian cities: Tobolsk, Nizhnevartovsk, Dzerzhinsk and Tomsk. The sport gym opening ceremonies were attended by such NBA legends as Brook and Robin Lopez, Robert Horry, Muggsy Bogues, A. C. Green and other sports celebrities.
Sports are an important part in the lives of the employees and management of SIBUR. In addition to the development of its production capacities, investment into human capital has also been a priority for the company. SIBUR has focused on promoting sport and physical activity both inside the company and in the cities of its presence.