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Porsche Night 2016

Idea

To highlight the iconic character of the new Porsche 911, the team of the brand and Louder turned the Moscow ‘Manege’ Central Exhibition Hall into a multimedia exhibition space that became a part of Porsche Night 2016, the capital’s annual society event.

The team accentuated the historical legacy of the iconic model with interactive installations representing the 7 generations of Porsche 911. The new model was presented with a large-scale 3D show projected onto a panoramic screen with a total area of more than 700 m2 that was created specifically for the event.

The event was attended by more than 1,400 guests and over 100 representatives of the media.

Info

Client
Porsche

Branch
Cars

Category
Event marketing