“Cherry Orchard” Close-up on the center
The new “Cherry Orchard” residence unites all advantages of an elite housing: central location, quietness, a lot of greenery around, neighborhood with Moscow State University and Mosfilm studio. Its residents will enjoy the beautiful cherry trees blossoming from every window. That’s why a cherry tree became the main hero of our visual concept. The combination of pastel colors – pale pink and brown – expresses that natural purity of the residence.
Beside logo and visual identity we have also created an advertising campaign, in which we are revealing through a “cinematic approach” all the advantages of the elite residence.
Branding and advertising