One of the important insights that characterize the users of house appliances is that these people always want the most modern, most advanced equipment. Ideally, something that other people don’t have.
“Gorbushkin Dvor” shopping center perfectly fulfills this need. There are many stores where one can find something that is not yet available at other shops. We decided to dramatize this idea. The result was our campaign with a slogan – “We have something that doesn’t yet exist.” (2013/2014)