How to celebrate the birthday of Aeroflot Bonus program in such way to attract a maximum number of users? We decided that the best way is to introduce and engage our consumers with a game dedicated specifically to Aeroflot Bonus celebration.
We have developed a game mechanic in which participants could “fly” around the globe and stop at any Aeroflot destinations. Within each of these destinations they could play simple and entertaining mini games or participate in online quizzes.
While participating in all the game activities, each consumer could collect points that later on, when summing up the game results, were converted into Aeroflot Bonus miles.
A special turbo-mode provided the opportunity to speed up the game making it even more entertaining.
Hundreds of thousands of participants, presence on website for an average of 4 minutes and multiple requests to reopen the game were a convincing evidence that the given campaign was a big success.