23 November 2015, Moscow. Executive fashion director of the Interview magazine joins Louder marketing communications agency as New Business Director.
Ksenia Romanova will be responsible for landing new clients in premium, mass market and luxury segments, consulting on the launch of trend marketing campaigns and increasing quality of the client service.
Ksenia is a graduate of the Maurice Thorez Moscow State Linguistic University where she majored in linguistics and intercultural communication. She also took an internship at the Charles University in Prague. Ksenia has 10 years of experience with various glossy fashion magazines. She worked as fashion market editor at Vogue Russia and as special projects director at Harper’s Bazaar. In the previous two years she headed the fashion department in the Interview Russia magazine.
“I was in charge of developing and strengthening partner relations between the media and clients, providing editorial support and developing tailor-made creative special projects at Vogue, Harper’s Bazaar and Interview. Since I started to work with Vogue, I have managed to grow and develop the pool of brands gradually enriching it with new segments. Joining the Louder team was the next logical step in my career that will enable me to put my experience, as well as my creative and commercial potential to full use. My choice was not a random draw – while working in the publishing business, I could see for myself that the professionalism of the Agency’s team is irreproachable, and the company operates at world class standards,” says Ksenia Romanova.
“We hope that our cooperation with Ksenia will strengthen our position in lifestyle and fashion industry and broaden our expertise in the development and production of special media projects,” says Anna Antonova, Managing Partner Louder.
Louder® is an advanced marketing communications agency established in Moscow in 2007. The agency implements integrated projects for local and international brands by developing creative solutions based on non-standard approaches and advanced technologies. Since 2015, Louder has been part of the international Serviceplan Group (31 agencies in 27 cities worldwide, a team of over 2800 members). Currently, it is part of Serviceplan Russia Group represented in Moscow by two agencies – Serviceplan and Louder. Louder has a team of 50 members. The list of its clients includes BMW, adidas Originals, NBA, Heineken, Maserati, Porsche, William Lawson’s, s.Oliver, Bugaboo, Tommy Hilfiger and many others.