The flagship network of advertising agencies Serviceplan Group ranked first in Germany's leading creative ranking, Red Box, based on its 1H2016 performance.
The ranking is based on the number of national and international prizes and awards won all over the world. This comes as no surprise as the Group's cases won as many as 6 top awards at Cannes Lions 2016 — the number-one creativity and integrated communications event.
The DOT: The First Braille Smartwatch case won two gold awards in the Innovative Technologies category and the Communications Design category. Smartwatch—the first-ever unique wrist-worn device for visually impaired persons—displays information in Braille, enabling users with eyesight disorders to use the customary and essential tools of the contemporary world: social networks, online maps, telephone calls, and so forth.
Another notable case is the digital platform for the WhatsApp messenger, created especially for refugees from Arab countries in 2015. WhatsGerman facilitates the integration of immigrants and makes it easier to study German. 17% of Arab-speaking refugees activated the service in Germany during the first 6 weeks of its launch.
The Russian team of Serviceplan—represented by two agencies in Moscow: the marketing communications agency Louder and the creative agency Serviceplan Russia—is keeping up with the German peers.
Two Louder projects won Silver Mercury prizes: a silver prize for the Superstar trend marketing campaign that has been named best advertising campaign in the fashion and style industry, and a bronze prize for the Porsche Night 2016 project — one of the best in the category of “Marketing Tools. Event Marketing: B2C”.
Louder has also been named Best Event Agency of the Year as part of the Constellation national awards for creative solutions and quality implementation of event industry tasks as well as the contribution to the emerging event marketing industry.
More Cannes Lions 2016 award-winning cases of Serviceplan are available at link.