Logo and corporate identity
The architectural look of the new business center Arcus 4 was designed to blend in with the existing business complex. However, Arcus 4 has its own unique features. We tried to convey the laconic elegance of the new office building and its strict simplicity in the logo and corporate style.
The fundamental role of our logo plays the design sketch of a square room with an open door, where at the same time the open door visualizes the letter “A”. This technique determined the further direction of development of not only for the logo, but also for the entire corporate identity of Arcus 4 business center.
Branding and advertising