Aeroflot continues to grow actively. The amount of travellers is increasing, the service quality is growing. Expanding on international markets with focus on Asia is the strategic vision and the source of business growth. Chinese people keep on traveling more often, to Europe in particular. Transit flight through Moscow hub is one of the most short and comfortable when flying to Europe so Aeroflot uses this opportunity. New TV campaign is developed specifically for Chinese market to attract in traveling to Europe and engage in high quality service provided by Aeroflot.
You can get more new impressions and have a good rest during the long-haul flight, this is the communication message for the series of TVCs.
The campaign was shot in few European locations, in Moscow and StPete. It engages into opening the new premium world of European culture and arts, now affordable for Chinese.