VTB Bank Calendar for 2019
In the last few years, calendars have become not just interior decoration item but an important communication tool that forms the image of the brand and conveys its values. Consumers are in contact with it throughout the year, so the requirements for it are much more serious than for any other communication materials. With the concept we have created we tried to communicate the mission of the bank and its large scale. Mirror stripes of the VTB logo, floating in the sky, are reflecting the opposite part of the landscape presented within the frame, by this symbolizing other dimensions.
Branding and advertising