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The marketing communications agency Louder, part of the international advertising company Serviceplane Group, became the general PR partner of Global Event.ru Forum – the key business event of the event marketing industry in Russia.

From April 9th through 11th the art space DI Telegraph opened the doors for 600 Forum participants who came from 50 cities and 10 countries, to share their experience and bring to light the key trends of the industry.

Two charismatic experts of the event industry Nadezhda Makova spearheading Global Event.ru Forum and editor-in-chief of the Event.ru magazine and general producer of the project Zhanna Vasenina authored the idea and created the Global Event.ru Forum project.

The Forum caught the eyes of key Russian and international business experts. Among the speakers of the business part were global event director Lumia Microsoft Bjorn Wigforss, event manager CIS Oriflame Alexander Safonov, PR and special projects manager Megafon Plc Alisa Belanovskaya, marketing director Moscow Bank of Sberbank Russia Plc Oksana Selendeeva, head of MSU business incubator and presenter of Business FM radio station Mikhail Khomich, and others.


The Agency’s team organized a wide-scale advertising campaign, the accreditation of journalists and the press center operations, within the partnership. According to the survey made by the organizers, to review the Forum’s results, 70% of the participants highly appreciated the information support and the efforts of the briefing service.

The joint presentation by CEO Louder Danilo Lange and Managing Partner Louder Anna Antonova on the first day of the Forum was an exciting narrative on the ways of building a strong and competent agency in Russia on the basis of best European practices.