Golden Drum is one of the most important annual European advertising festivals.
In 2021 Serviceplan Russia became one of the most awarded agencies of the festival. Out of 10 shortlisted submissions (projects Miele “Laundry Records”, Miele “Shot on Oven”), 4 became winners: Serviceplan Russia received a gold, a silver and 2 bronzes.
Serviceplan Group international network placed 5th in “Agency of the year” rating, while Serviceplan Russia debuted in top-7 of the best European agencies of the festival and became the second best of all agency networks from Russia.
Executive Creative Director of Serviceplan Russia Evgenia Arabkina was featured among the 10 best Creative Directors of the year – together with Jason Romeyko, and Miele become one of the Brand Grand Prix Winners.
Jason Romeyko, WWECD Serviceplan Group International:
“Golden Drum is one of the leading world festivals featured in the WARC ranking, and I have been a supporter of this festival for many years. The work is always interesting and astounding. So I am hugely honoured to be included in the Golden Drum Hall of Fame, and proud of Serviceplan Group on taking 5th place as Network of the Year. The success of our Russian agency at Golden Drum and the recognition of Evgenia Arakbina who is featured in the Creative Director of the Year Top 10, as well as awards for our agencies in Poland and Austria, demonstrates the growing strength of Serviceplan Group in New Europe”.
Evgenia Arabkina, Executive Creative Director Serviceplan Russia, added:
“LaundryRecords by Miele is one of the game-changing projects in the category. The idea to make a recording studio inside a laundry led to creating a lot of unique content, showing that there is no genre or limitations even for domestic appliances advertising, and that the product can really be a hero. This project has already won gold prizes at other festivals, and we are very proud to see it among the main winners of such a legendary festival as Golden Drum.”